Mystery Shopping For Impact And Reach
A mystery shop can be an extremely useful tool and a strategic method of changing behavior and reaching more people. Since it was first employed in the 1940s to analyze employee integrity, mystery shopping has evolved to become a research tool used by organizations and companies to understand the brand sentiment and rate the customer experience by understanding the customer-sales associate interaction.
The very nature of mystery shopping is to underscore service and behavior that needs improvement. It has been a way for management to assess staff attitudes and performance when dealing with customers interested in specific products or with clients who seek information and specific services from an organization.
Use Mystery Shops To Drive Measurable Changes
Mystery shops involve an unidentified “shopper” targeted with collecting specific information about products, services, attitudes, and more.