In some ways, the goals of learning experience designers aren’t that different from those of journalists. When it comes to writing a news or magazine story, the journalist’s goal is to inform, educate and engage – you can see one article by News Plus Views. This isn’t a big leap from what instructional designers and developers are trying to achieve.
In journalism, most articles use well-known techniques to make an article compelling while still being informative. Why not borrow these same techniques in our work, to motivate and fascinate learners? Here are some ideas that you can borrow from journalism to boost the quality of your learning designs.